See what our clients have to say!

"Two Years after Robin: Looking Back Gratefully"

"My gas station convenience store in a little town west of Boston didn’t have an internet presence until Robin built me a website 2+ years ago. I had a hunch I’d be grateful for Robin’s work, but about all I knew for certain was I needed to get something out there and let people respond to it. And letting people respond was the key point: in creating my site, Robin tailored everything she did to search engine optimization. SEO is crucial for optimizing any consumer-facing website, but especially so with a c-store: think of drivers Googling “gas station near me” or “c-store near me”.

"We launched my site late in the first year of the pandemic, November 2020. And oh boy, have people responded. Compared to 2019, the last full pre-pandemic year, my store’s before-and-after results are astonishing. In-store sales are up 28.5% and gasoline gallon sales are up 21.3%. Can I credit Robin’s work? Sure I can. Year-on-year SEO metrics tell the story: in 2022 clicks were up 27.1%; click-through rate was up 46.6%; requests for driving directions were up 41.0%. I only wish I’d found Robin sooner!"

Alex Weatherall
Managing Member, Sherborn Fuel, LLC