Why Custom Matters
Invest in a Custom Designed Template – If you want to accelerate the performance of your website, you should use a custom-designed template not a purchased template that is customized. There is a big difference. Let me explain.
A purchased template is a product. For this reason, it must appeal to many. This type of template has many variations: various colors, styles, layouts, tools, features, etc. The developers have built the code necessary to switch between these variations into the template.
A custom-designed website already includes your website content, style, layout, tools, etc. For example, with a custom-designed template, there is no need for code rendering color variations, such as blue verses pink or green or red. You do not have to make these decisions with a custom-designed template because the design is already set in stone. As a result, the webpage will be faster.
If you are hiring a website design company, ask the question “Are you creating a custom template for my website or are you purchasing a template and customizing it?” Don’t make assumptions: ask! The answer will help you choose wisely because there really will be a difference in website speed.
At Web Design by Robin, all our designs are custom! Contact us to learn more »