Why Custom Matters

Invest in a Custom Designed Template – If you want to accelerate the performance of your website, you should use a custom-designed template not a purchased template that is customized. There is a big difference. Let me explain.

A purchased template is a product. For this reason, it must appeal to many. This type of template has many variations: various colors, styles, layouts, tools, features, etc. The developers have built the code necessary to switch between these variations into the template.

A custom-designed website already includes your website content, style, layout, tools, etc. For example, with a custom-designed template, there is no need for code rendering color variations, such as blue verses pink or green or red. You do not have to make these decisions with a custom-designed template because the design is already set in stone. As a result, the webpage will be faster.

If you are hiring a website design company, ask the question “Are you creating a custom template for my website or are you purchasing a template and customizing it?” Don’t make assumptions: ask! The answer will help you choose wisely because there really will be a difference in website speed.

At Web Design by Robin, all our designs are custom!  Contact us to learn more »


So now you have this beautiful website and you want to let the world know about it. One of the most effective ways to do this is by using the power of Google. Learn more about SEO, on and off your website.

SEO Recommendation »


Having a successful website depends heavily on technology. Every website needs three items - domain name, hosting plan, and email - to work properly. Check out our tech recommendations for insights and explanations.

Tech Recommendations »

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