SEO Explained

So now you have this beautiful website and you want the world to know about it. One of the most effective ways to be seen by potential clients is using the power of Google.

SEO, search engine optimization, helps to format your website's content so Google can direct your website to the right searches. The Google web crawler reads specific on page data called metadata. Some examples of metadata are: page titles, heading tags, image tags, and structured data markup. Optimizing this metadata guides Google to understand the purpose of your website in a way that is strategically planned and targeted.

Another aspect of SEO, off-page SEO or backlinks, focuses on incoming links to your website. A backlink islike a vote for your website from another website. Here's how it works: Google's web crawler is continuously searching the internet for newand modified content. At the same time, it is also keeping track of links.Links from one webpage to another webpage on the same website and links from one website to another website. A link that links from one website to another website is called a backlink. Google's web crawler follows that link and gives credit to the destination website. This credit powers up the destination website and gives it more authority. Backlinks are like the fuel for your website. However, all backlinks are not created equal, so it's important to find relevant, good-quality backlinks that will help power up your website.

A successful SEO campaign includes both on-page and off-page SEO.

We recommend you reach out to SEO expert, Gail Moraski of Results Communications & Research (this is an example of a backlink), to find out more about SEO and how it can be used to benefit your business. Please feel free to contact her directly. We are very happy to make the business introduction.

Gail Moraski
781-267-6687