Business Spotlight - Lighthouse Land Surveying
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As a website designer, it is my job to celebrate my clients; most of which are local small businesses in my community. I step into their shoes to learn what they do, how they do it, and why they do it. To help understand their client base, I observe outside their business from the perspective of a customer to create the most effective custom website for their needs. Providing a professional online experience for both the business owner and the consumer is the goal. The end product (a small business website) is an essential marketing tool to connect businesses to their community, and I am grateful for each and every project.
To better serve our local business owners, I am featuring them in a local business spotlight. Learn more about how they are adjusting to our current situation, and what message they have to share with all of you.
Let's hear from Richard Reid of Lighthouse Land Surveying!
How is your business adjusting to our current world situation?
Great question. It has been a trying few weeks. Normally, our work would be without much contact with the public. But with a lot of people working from home and still others out of work, we have found it challenging to enforce social distance protocols. A lot of people are home. We also no longer perform handshakes or physical contact with those that we meet. Fortunately, most people understand and are not offended. We have staff meetings more frequently in order to address challenges that might arise.
Have your product or service offerings changed to adjust to the needs of your customers?
In order to lessen contact, we have begun accepting credit card transactions for payment. Seems like a small thing, but we understand that short term cash flow might be important right now to a family needing a property survey to put up a fence. So being able to provide another financing medium gives our clients some options.
How do you serve your customers differently now that social distancing is enforced?
It has been extremely challenging, especially since everyone wants to know what we are doing. We have begun to wear masks near public areas, gloves, and also try to work in areas of low traffic.
What message would you like to put out there to your current and potential customers?
Thank you to everyone! Seems this pandemic has brought a lot of GOOD out in people and we can tell with our interactions with the public. I am hopeful that this will continue and everyone will stay safe and healthy.
Is there anything you would like to add?
Please remember that this COVID-19 issue is a short term problem. So I have 3 recommendations…
- Stay Healthy – exercise, eat right, get plenty of sleep, this is the best defense.
- Check on your neighbor – some people are extremely challenged right now. Sending a care package of a roll of TP, Juice could be a huge help.
- Ask for help. There is no shame asking for help in this environment. You will find a lot of people willing to give you a hand.