Business Spotlight - Corrao Electric

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As a website designer, it is my job to celebrate my clients; most of which are local small businesses in my community. I step into their shoes to learn what they do, how they do it, and why they do it. To help understand their client base, I observe outside their business from the perspective of a customer to create the most effective custom website for their needs. Providing a professional online experience for both the business owner and the consumer is the goal. The end product (a small business website) is an essential marketing tool to connect businesses to their community, and I am grateful for each and every project.

To better serve our local business owners, I am featuring them in a local business spotlight. Learn more about how they are adjusting to our current situation, and what message they have to share with all of you.

Corrao Electric Website

Let's hear from Kenny & Jillian Corrao of Corrao Electric

Kenny CorraoHow is your business adjusting to our current world situation?

As a small family owned residential and commercial electrical contractor, the COVID-19 pandemic has impacted our business in many ways. We know that we are not alone in our situation, and like many others, we are not only business owners, but also parents who are trying to navigate business operations from home, all while facing the tireless new challenge of homeschooling our 3rd & 6th grade children! In order to face these challenges, and adjust to the changing world around us, we have had to adapt principles and strategies to keep our employees, customers and families safe, as well as adhere to the guidelines set forth by our state & federal government.

How do you serve your customers differently now that social distancing is enforced?

First and foremost, the health and safety of our family, employees and customers is our top priority. When it first became clear that the pandemic would have a direct impact on our business, we made swift decisions. As an essential business, we may continue operating so long as social distancing and adequate PPE protocols are being followed.

However, as a business that mostly operates in very close contact, and inside of people's homes, we have had to consider the safest approach possible. We listened to all briefings from the state and federal governments, as well as those set forth by the associations governing all areas of the construction industry, and determined that it was in the best interest of our employees, family and customers to temporarily suspend all projects. This was not a decision that we made lightly as we knew that not only did this affect our business, but our employees and customers, as well. It is by great fortune, that we have such a loyal employee and customer base, who have all understood and respected the position we have taken. They continue to ride out the storm with us during this uncertain time, and for that we couldn’t be more grateful!

What message would you like to put out there to your current and potential customers?

During these last several weeks we have been focusing on how to move forward. We've contacted our customers to reschedule existing projects, and have continued to take calls to schedule new projects. We’ve remained in contact with our employees, contractors and suppliers to discuss guidelines for when and how we resume field operations. We’ve secured the necessary PPE and are developing the safest possible re-entry strategy to perform these projects, ensuring that we meet the new safety standards, in order to protect our employees and customers. In addition to the steps we have taken as business owners, as parents we have also had to establish routines and best practices in our home that was suddenly turned into a classroom. Perhaps one of the biggest challenges that we have faced during this time, is that of assuming the role of a teacher, and it has given us great perspective. In our attempt to “homeschool” our kids we have learned to appreciate that much more, the tremendous heart, dedication and hard work that teachers put into their students each and every day!

While this pandemic has been a cause of much grief to our world, it has also been a cause for pause. It has given us a little time to reset and focus on that which is most important to us - our family. As business owners that are usually juggling work and kids and school and sports, life is often so hustle and bustle that the days and weeks pass by with little time for the things that mean so much. Yes, there has been stress, but there have also been family dinners, and bike rides, and reflection. Time waits for no one and while we have worked very hard on maintaining our business during this time, we have also chosen to use it as an opportunity to savor and make memories with our kids. We want them to look back on this time and to have learned that, in life, hard work matters, but family matters most.

Is there anything you would like to add?

That being said, we love what we do! We are confident that we have the safest possible tools and strategies in place to resume our essential field operations, and we look forward to serving our loyal customers and community again! Until then, be safe, be well and remember- we are all in this together!

Learn more about Corrao Electric »

"On a scale of 1-10 I rate my experience a 25! Working with Robin was a truly excellent experience.  Robin was extremely creative and able to create the design that best suits my company and the image that we wanted to project."

Ken & Jillian Corrao
Owners of Corrao Electric


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