Custom Website Design for Sherborn Fuel

  • Strategic Website Consultation
  • Custom Responsive Website Design
  • Personalized Instructions for Updating Website Content
  • Maintenance Plan providing Monitoring, Backups, and Security

Custom Responsive Website Design for a Garden Center

Spotlight Client: Sherborn Fuel - Sherborn, MA

Alex Weatherall is the current owner of Sherborn Fuel, a gas station and convenience store located on Route 27 in Sherborn, MA. After 10 years of ownership, he decided he was ready to create a business website to promote all the services of this wonderful store. His store provides many conveniences that the residents of Sherborn and the surrounding communities just don't know about. It was time to showcase all the store has to offer. I soon learned just how unique this gas station convenience store is and enjoyed working on this project with Alex tremendously.

How Our Web Design Will Help Them Thrive

Alex already had a logo, signs, and general brand for the store that he had been using for years. All he needed was the website. It was our job to organize the extensive offerings into a simple pattern that made it easy and fast for customers to locate what they needed. We used a visually impactful approach with a classy and stylish design. We kept it simple and let the pages flow naturally. Once we had the layout and color schemes picked out we got to work on building the pages with professional photography and easy to read descriptions and product lists.

During our initial consultation, we learned that Sherborn Fuel had a long and rich history in the town of Sherborn and that Alex loved sharing this history with the customers and the community. What makes Sherborn Fuel unique from other gas station convenience stores is its history and ties to the community. This very spot on South Main Street has been host to mom & pop retail for 110 years. Our favorite page on the website is the history page. Alex provided us with a history timeline documented with stories and the photos to go along with them.

Alex continues the tradition by offering locally made products that he is dedicated and proud to display prominently at the store. The store also includes Rustic Pizza, a Dunkin' Donuts, and a Middlesex Savings Bank ATM. They really do have everything you need and then some.

When I was first approached to work on this project, I had no idea what a gem this store truly is and what a pleasure it would be to learn about it and work with its owner, Alex. I hope the community enjoys the website as much as I have. I'm certain they will.

Launch date: November 2020

Curious about how this project came out? Take a look for yourself.

Launch live website »

"I rate my experience working with Robin a 10 on a scale of 10. She has great command of the technology she uses, and she knows how to communicate key technical points in a way that laypeople like me can understand. Robin's design partner Sheri Allan served as a perfect complement to Robin. I benefitted greatly from the fact I was able to begin the process with Sheri, who floated design ideas, took my feedback, and built a site mockup that proved to be an excellent starting point. Our finished product grew naturally from the very first conversations Sheri and I had. I can't think of anything about the process that I would change.

The best professional service providers are perceptive enough to not only assess their clients' needs but also ascertain how to lead clients to successful outcomes. People skills and intuition are essential elements in that willingness to lead, and Robin has them in abundance. I would recommend Robin to anyone who wants to grow their brand; she combines technical excellence with remarkable sensitivity to the artistic process. Both are essential if you want to create a memorable website."

Alex Weatherall
Owner, Sherborn Fuel


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