Custom Website Design for New England Scientific Refrigeration
- Strategic Website Consultation
- Custom Responsive Website Design
- Personalized Instructions for Updating Website Content
- Maintenance Plan providing Monitoring, Backups, and Security
Meet our client
Brian Travers, the New England Scientific Refrigeration owner, is an experienced authorized service provider and business owner located in Bridgewater, MA. Brian and his team excel at what they do in a niche market. While his business is local to Massachusetts, he travels to his customers around the globe. At this stage in his company, getting a website was a top priority.
How we help them succeed
Brian Travers has been working in this industry since he was a teenager. He knows the business inside and out, having first worked for someone else and then later on opening his own business. Now that he is established with a talented team and a healthy book of business, Brian was ready to invest in a website representing where his company is today and where he wants it to go. He hired Web Design by Robin to create a custom website that took his ideas and brought them to life.
We were tasked to create a unique design that spoke to the technical side of the business. At the same time, we provided a clear message and clean look that was easy to understand and navigate. To help us understand what Brian does, we explored who he supports. We learned that he provides essentially the same service to all three of his customer types. It sometimes makes the most sense in marketing to identify the target audience and appeal to them specifically. So although his scientific refrigeration servicing is by and large the same each time with only slight variations, the customers do land in very distinct industries; biotech, environmental, and specialty. By identifying this upfront, a potential customer receives a clear message that NESR has a solution to their problem.
The website style incorporated his worldwide reach in combination with the technology industry he serves. The banner image represents the units he works on, allowing recognition without being too specific. This is not a content-heavy site. It is more a guided tour of who NESR is, who they serve, and how you can hire them. The about page highlights all their best qualities. The faqs page has answers for all those questions everyone is thinking about. The website is simple, simple in a good way – clear messaging with little distraction is on point.
Launch date: May 2020
Curious about how this project came out? Take a look for yourself.