Custom Website Design for Lift & Care Systems

  • Strategic Website Consultation
  • Logo Redesign for Accessibility
  • Accessible Website Design
  • Custom Responsive Website Design
  • Keyword Research and onsite SEO implementation
  • Personalized Instructions for Updating Website Content
  • Maintenance Plan providing Monitoring, Backups, and Security
  • Monthly SEO Tracking, Analyzing and Reporting

Custom Responsive Website Design for a DME company

Spotlight Client: Lift & Care Systems Inc.

In 1993, Dave Austin established Lift & Care Systems, Inc. to distribute the famous Handi-Move International product line of patient lift systems, known as SureHands. Over the years, they have expanded their durable medical equipment product line to support users and their caregivers in accomplishing the highest quality of life possible.

How Our Web Design Will Help Them Thrive

Dave was ready for an update to his website which was not functioning properly. Dropdown menus didn’t work, text was missing, the home page lacked a clear call to action and site visitors had to dig to find all of the many options Lift & Care offered for various pieces of equipment. Their old site was organized by brand, rather than product type, making for a very confusing user experience.

One key feature of the new website was a comprehensive design that centers on accessibility. Because Dave works in an industry where accessibility is at the heart of the mission, it made perfect sense that Lift & Care’s website would be ADA Compliant.

Logo Redesign for Accessibility

As a part of accessibility guidelines, there needs to be a certain degree of color contrast. Our first task for this redesign was accomplishing this contrast with Lift & Care’s pastel yellow and gray logo.

Dave was reluctant to change the logo drastically, as he didn’t want to lose brand recognition or deal with the expense of rebranding existing materials. With adjustments, the yellow and gray colors went from low-visibility to eye-catching. In addition, the tagline was moved and a clean-up of his signature “lift” graphic helped us meet accessibility guidelines and increase the boldness of the logo.

Lift & Care Systems logo before and after the logo redesign

Website Redesign for Accessibility

Our accessibility work didn’t stop at the visual component of things – accessibility also takes into consideration how a website is organized and how easy it is to use. Our next task was taking the existing 200+ pages and categorizing them in a way that was the most intuitive for users. To reflect all of these categorical changes, we reorganized the website menu and implemented a consistent layout for each of the pages in each category. Being able to find what you need, with whatever assistive technology you may be using to navigate online, is essential for an accessible website.

Secondary pages on the existing website were also confusing. We redesigned all secondary product pages to mimic the home page using photo “cards” to list and show specific product categories. They were also listed in the sidebar, repeated on every product page to aid in navigation.

When a specific product was selected, it took the visitor to a tertiary page that described the product in detail with text, photos, and embedded videos. Resource articles pertinent to that product were listed and linked in the sidebar. These same articles could be found by visiting the Resources page (right), which categorized all of the articles by subject, with icons that we custom designed for the site.

SEO Research, Implementation, Tracking, Analyzing and Reporting

Dave, like most business owners, wanted his website to appear as high up as possible in Google search results for the terms most regularly used by searchers to identify someone who offers the products, services, and solutions to problems that Lift & Care Systems offers. Luckily for him, Google rewards accessible websites and websites where content is constantly updated/refreshed. Team member Gail Moraski provides Dave with ongoing SEO and marketing efforts, such as regular SEO ranking audits and blog posts that include high-volume keywords.

Launch date: October 2021

Curious about how this project came out? Take a look for yourself.

Launch live website »

"Working with Robin and her team of experts really made my job easy. I was especially happy that I didn't have to spend a tremendous amount of my time building the new website. We would meet maybe once a week, review what was done, answer questions, and move to the next stage of building the website. The meetings were always planned out well, sharp, and crisp. My new website gets lots of praise from my customers and staff. It's colorful, bright, easy to navigate, and informative. I love it!! I think Robin has made my new website fresh and modern which is what is needed today in this digital world we live in. She did not over-promise and therefore was accurate and timely when it came to completing everything. I give her two thumbs up and do recommend her to anybody who is serious about building a great website."

David Austin
Owner, Life & Care Systems Inc.


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