Custom Website Design for Flex Fitness of Plainfield, CT

  • Strategic Website Consultation
  • Custom Responsive Website Design
  • Personalized Instructions for Updating Website Content
  • Maintenance Plan providing Monitoring, Backups, and Security

Website Design for Gym

Flex Fitness Mascot Benny the BulldogSpotlight Client: Flex Fitness Gym and Flex with Style Salon Plainfield, CT

Flex Fitness is the longest-running gym in eastern Connecticut, founded over 30 years ago. It is a small-town gym with a big city heart! The gym was recently purchased by Sheila & Mike Fowler, a local family and former members of the Flex Fitness family. Wanting to keep the gym's legacy alive and continue the traditions to remain family-owned and operated, Mike and Sheila now carry the torch along with the mascot Benny the Bulldog. Both are well-versed and knowledgeable; you will not be disappointed with their upbeat attitudes, continuous motivation, and genuine support to help you be your best. The gym never had a website, only a Facebook page. Mike hired the Web Design by Robin team shortly after purchasing the gym, and we were excited to launch the website two short months later.

How Our Digital Marketing Services Will Help Them Thrive

As new owners of a thriving business, it is essential to keep the momentum rolling. While Flex Fitness is well established, which is a good thing, it was founded before internet marketing and having a website was common practice. They understand they need a website to compete with other gyms and to make it easy for potential members to find them and join. A strong website presence online can get the exposure they need to keep the gym profitable.

The new website illustrates the long history of success stories. It also demonstrates a commitment from Mike & Sheila that they are dedicated to continuing the Flex Fitness tradition and bringing in some unique ideas. Mike is bursting with ideas. "This is the best job I've ever had," Mike said when he talked about Flex. 

The Flex Fitness website is cool with purple and black coloring and the familiar barbell logo. We used an energized neon green to accent favorite mantras. We wrote beautiful content from interviewing Mike, and it's funny; site visitors will enjoy browsing the Flex Fun Facts and seeing their new mascot Benny the Bulldog.

Most importantly, the new website shows all Flex Fitness offers, including a sister business, Flex with Style salon and spa. You can easily find the location, hours, programs, and membership opportunities on the website, along with a link to join! We were very excited to work with these new owners and are thrilled to work with them for years to come.

Launch date: January 2023

Curious about how this project came out? Take a look for yourself.

Launch live website »

"I would rate Web Design by Robin an A+. Professional, great communication, you can trust Robin to complete the job on time!"

Mike Fowler
Owner, Flex Fitness


Do you need a website for your business?

Every day we work with business owners to bring clarity to their online presence.

We work together to create a solid foundation for all of your marketing efforts - the website - where potential customers look first before considering that next step. It is our job to give them a clear message of what you do and why they should do business with you.

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Wondering how much a website will cost?

Our website designs are affordable for businesses and companies. We pride ourselves on providing a high-quality website and essential services to business owners and professionals. For businesses just starting out to those ready for re-branding; we offer logo and website designing as well as marketing services. 

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