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774-565-0140Custom Website Design for Financial Independence Advisors
- Strategic Website Consultation
- Custom Logo Design
- Custom Responsive Website Design
- Personalized Instructions for Updating Website Content
- Maintenance Plan providing Monitoring, Backups, and Security
Meet our client
With decades of collective experience, Financial Independence Advisors (FIA) provide innovative and thoughtful financial strategies for their customers. Partnering with Raymond James to give their company the capabilities of a larger firm, FIA gives ongoing guidance to provide long term financial support. Offering the breadth of resources and capabilities of a large corporation, they provide the tailored, attentive service of a small firm.
How we help them succeed
Website Design
Prior to working with Web Design by Robin, FIA had a template website that looked similar to many of their competitors’ sites. Web Design by Robin and partners were hired to design a logo and custom website that stood out among the competition.They wanted to update their look to reflect their personality and innovative strategies that set them apart from their competition.
They also wanted their new website to be warm and welcoming and focused on their clients, so that visitors could easily self-identify that they were a good fit. FIA wanted the focus to be on the clients, not on themselves. Our home page design used a wood background for the main text, which we proposed and they used: "Enough about us – We want to get to know YOU." A slideshow of client types helped identify their target audience, as well as icons that asked which group they identified with and linked to that secondary page.
It was important to create a website that had room to grow their team. Instructions were created to allow them to add new team members easily. The resource page was created in a similar fashion. The website is mobile responsive and is secured by an SSL certificate.
Logo Design
The logo design set a precedent for professionalism and recognition. Since most of their client base referred to them as simply "FIA" they wanted to use those letters as their primary logo. We came up with a simple design that used custom letter forms that extended to create a "frame" around the letters. The letter "I" which stands for "Independence" stood alone, independently, in the center. They wanted their logo colors to be blue and gray, so we used blue for the primary logo for emphasis, and gray for their company name which is centered beneath the logo when used together.
Launch date: April 2019
Curious about how this project came out? Take a look for yourself.
