Custom Website Design for SEED Corporation

  • Strategic Website Consultation
  • Custom Logo Design
  • Custom Responsive Website Design
  • Personalized Instructions for Updating Website Content
  • Maintenance Plan providing Monitoring, Backups, and Security

Custom Responsive Website Design for an Ecomonic Development Corporation

Spotlight Client: South Eastern Economic Development Corporation

The South Eastern Economic Development (SEED) Corporation is a nonprofit certified by the U.S. Small Business Administration (SBA). SEED was established in 1982 to improve the economy of the region by helping small businesses get started, grow, and create jobs. Nearly 40 years later, SEED continues to serve small businesses in Massachusetts and Rhode Island by financing all types of commercial projects and providing technical assistance to hundreds of existing and prospective entrepreneurs annually.

How Our Web Design Will Help Them Thrive

SEED came to us in need of a new website. Their current website did not reflect all that they have to offer their customers. Additionally, it was difficult to maintain and therefore most of the information on the site was outdated. Over the years, content and pages were randomly added to the site without much planning. This created a haphazard 28-page navigation that was counter-intuitive, making content hard to find and the overall website user experience frustrating.

Before and After

SEED Corporation before and after the website redesign

The first thing we did was evaluate every piece of content from every page and redefine the user experience. SEED knew what their clients needed, and we knew it was our job to create a website that met those needs. Task number one was obvious to us – we cut the number of pages in half from 28 to 14, simplifying the sitemap.

The design was tired looking – so for the next task we designed a fresh new modern layout. We created a widescreen responsive design with plenty of white space and a modern color palette of greens, blues, and grays. The key elements to be included on the home page layout were client spotlights and loan programs. Bold photography is used to showcase clients and their businesses while loan programs and monthly rates are also prominent, backed with simple solid frames so they are easy to find. Overall the new design is fresh, clean, and simple – just what they were looking for.

We discussed what processes the client performs on a daily basis, and whether they could be improved using the website as a tool. We worked these procedures into the website using the calls-to-action and intake forms that made the most sense and saved both the clients and staff time and effort.

It was also very important that the staff be able to update the website themselves. They needed to be able to update monthly loan rates, add news articles, as well as the latest business spotlights. The website backend design was created for ease of use, specifically with these tasks in mind.

Essentially the final design decreased the number of pages by half and fine-tuned the process leaving them with a website that is as functional as it is beautiful.

Launch date: September 2020

Curious about how this project came out? Take a look for yourself.

Launch live website »

"Robin was fantastic to work with and I would highly recommend her services to anyone looking to build a new website or revamp an existing one. She was so responsive and flexible throughout the whole process, and made herself available for questions and conference calls any time we needed assistance. She helped us create a great new website and we are very happy with the results!"

Jessica Mello
Marketing Officer, SEED Corporation


Do you need a website for your business?

Every day we work with business owners to bring clarity to their online presence.

We work together to create a solid foundation for all of your marketing efforts - the website - where potential customers look first before considering that next step. It is our job to give them a clear message of what you do and why they should do business with you.

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Wondering how much a website will cost?

Our website designs are affordable for businesses and companies. We pride ourselves on providing a high-quality website and essential services to business owners and professionals. For businesses just starting out to those ready for re-branding; we offer logo and website designing as well as marketing services. 

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