Custom Website Design for Kristen Morrison Architects
- Strategic Website Consultation
- Custom Logo Design
- Custom Responsive Website Design
- Personalized Instructions for Updating Website Content
- Maintenance Plan providing Monitoring, Backups, and Security
Meet our client
An experienced architect of twenty years, Kristen created her own firm located on the South Shore. With projects located on both the east coast and west coast, her passion is residential design. Whether you are looking to do a small renovation or build your own custom home from the ground up, Kristen will be there to support you with her experience and professionalism.
How we help them succeed
Being a designer herself, Kristen had a very specific vision for her website. When she came to us, she expressed that she wanted to be able to make her own changes to her site. She appreciated the locality of our website design business, and was excited to revamp her marketing strategy. From concept to completion, we worked with Kristen to bring her vision into a reality; now she has all the elements she envisioned, as well the ability to update her timeline, portfolio, testimonials, and process. Her sleek website design reflects the aesthetic of her own business.
While wanting her home page to look clean and professional, she didn't want her site to feel pretentious. She wanted homeowners to be comfortable in working with her, and know that this would be a collaboration. We used color and typography weight to emphasize her message, and suggested the "call to action" button state "Let's Collaborate" rather than an impersonal phrase like "Contact Us". A collage of photos on the home page showed the range of some of her projects, which a viewer could see in depth on interior pages of the website. Most importantly, the overall design reflected her design aesthetic.
For Kristen’s logo, we used her initials in a script font overlapping a “sketchy” triangle as an abstract “A”. We paired these personal and creative elements with her company name in a font that had a more structural, architectural feel. She shared color boards that she liked, and we came up with a primary logo for use on her website and business stationery. We also created a secondary logo: everything that was blue was changed to white and the entire logo could be used on the blue or other dark background color for items like lawn signs that would be striking and legible from a distance.
Launch date: February 2020
Curious about how this project came out? Take a look for yourself.