Custom Website Design for Araujo Farms
- Strategic Website Consultation
- Custom Responsive Website Design
- Personalized Instructions for Updating Website Content
- Maintenance Plan providing Monitoring, Backups, and Security
Spotlight Client: Araujo Farms - Dighton, MA
The Araujo family farming roots go back four generations to 1927, when Manuel Araujo bought the Simmons Farm at 1423 Williams Street. Ken and Darlene, the present owners, were thrilled when their daughter LeeAnne joined the business in 2000, continuing the family love of farming. She has been a great addition to the business, adding garden giftware as well as classes and other events to the mix. Ken, Darlene, and LeeAnne have made a lifelong commitment to the quality of their plants and level of their plant knowledge. They have been growing 90% of their products they sell and hope to continue handing down this treasured legacy. Gardening has become a generational passion for them, as it has for many of their customers.
How Our Web Design Will Help Them Thrive
LeeAnne originally contacted me in the early part of 2020 when she was looking to revamp their website. Her regular website designer was retiring and she needed to form a new relationship. The website had some necessary changes through the years but now it was my intention to create a beautiful modern design that also provided smooth and fluid functionality. This will save LeeAnne valuable time on her daily business activities.
Araujo Farms is cherished by the community as a place where many plant lovers go to fill their gardening obsession, but also to gather together in classes and workshops and celebrate holiday traditions. The greenhouses are abundant and spacious, filled with color and life. For many, this is their designated happy place. For this reason, we chose a large banner image layout that rotates through full-size photos of gorgeous flowers, the extensive garden shop, and the greenhouses. A visitor to the website is instantly reminded of how much they love this family business. With a classic style and comforting color scheme, the design also incorporates the history of the farm and its generations of enhancing the community.
When we first took on this project we had no idea how vital the new website would be during the early days of the pandemic. We launched ahead of schedule and quickly provided essential information to customers wishing to shop at Araujo Farms. From curbside pick-up with limited hours to eventual on-site shopping with masks, the website kept the customers up-to-date and allowed the business to open their doors. For a farm that grows its own products, springtime is a crucial time for sales. They needed to take advantage of any and all opportunities to do so and the website was how they communicated. It was their voice and their connection in an uncertain time.
Eventually, they will get back to in-person classes, workshops, and holiday gatherings. But until then, they are adapting and offering their projects and crafts for pickup. Despite obvious challenges, Araujo Farms has proven to be a resilient business. It is no wonder they are multigenerational and beloved. It was a pleasure to work on this project and an honor to be chosen as their new website relation.
Launch date: May 2020
Curious about how this project came out? Take a look for yourself.